NBA Sponsor State Farm Will Have Significant Draft Presence
ESPN and State Farm tonight for the first time will present a live feed of the NBA Draft across three of the largest billboards in Times Square. The live feed begins at 7:00pm ET and will be surrounded by State Farm branding, including creative featuring Clippers G Chris Paul as part of the ongoing Chris Paul/Cliff Paul campaign (ESPN).
State Farm is one of "at least nine of the league’s marketing partners" that will have a presence at Barclays Center for the event. The insurer will have "30-second spots airing during ESPN’s draft broadcast" along with Chris Paul/Cliff Paul campaign activation inside the arena. Other brands activating in Brooklyn include AmEx, Sears, Sprint, Taco Bell and adidas (SPORTSBUSINESS JOURNAL, 6/24 issue).