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Volume 24 No. 116
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Maple Leaf Sports & Entertainment Inks Marketing Deal With BlackBerry

Maple Leaf Sports & Entertainment has signed a marketing partnership deal with BlackBerry making the company the official mobile computing partner of the Maple Leafs, Raptors and AHL Marlies. Financial terms of the multiyear deal were not disclosed. BlackBerry will work with MLSE to create new platforms to allow fans to connect with the teams. The company also will create a fan app for BlackBerry smartphones. In addition, BlackBerry will have signage throughout Air Canada Centre. This marks MLSE’s first deal with BlackBerry.