WTA's Allaster Discusses Sponsorship, Athletes' Marketability
WTA Chair & CEO Stacey Allaster appeared on CNBC's "Worldwide Exchange" and said in terms of sponsorships, "We're really fortunate." Allaster: "When you have the most marketable female athletes in the world, my job's fairly easy. We've signed six new sponsors in the last three years. ... Our tournament revenue is growing, which means their sponsorship is up, which means player prize money is going up. So I feel very good, sponsors are being diligent. There's more rigor in the decision-making process. We are winning that race" ("Worldwide Exchange," CNBC, 6/24).