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Volume 24 No. 156
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Adidas Forecasts Record Soccer Sales In '14, A World Cup Year

adidas today forecast "record sales for it soccer business" in '14, "aiming to retain market leadership in the sport" ahead of rival Nike in a FIFA World Cup year. adidas said that sales from its soccer division would top US$2.7B in '14. The company's soccer sales topped US$2.2B in '12 and are "expected to remain around that level this year," despite no World Cup or UEFA Euro tournament "to stimulate demand." adidas expects "double-digit sales growth" in Latin America in coming years (REUTERS, 6/18).