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Volume 24 No. 160
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Alex Woo Rolling Out Line Of MLB-Licensed Women's Jewelry

Designer Alex Woo, a new MLB licensee, will debut a line of women’s "high-end, luxury jewelry" tonight in an event at the MLB Fan Cave in N.Y. The first products available will be "little MLB icon" necklaces, with team logos. Products will be available in sterling silver, 14K gold and white gold with diamonds with retail pricing at $178-1,398. Retail distribution is not set. Initially, the jewelry will be sold on the Alex Woo website. The MLB agreement is the first sports license for Alex Woo. MLB's other jewelry licensees include LogoArt, Game Time, Alex and Ani, and Tiffany.