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Volume 24 No. 157
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NBC Sports Group Has Equaled 97% Of Last Year's Ad Sales

Coming out of the upfront selling season, NBC Sports Group has booked advertising commitments that make up 97% of the ad sales revenue the network brought in last year, NBC exes told THE DAILY. Last year at this time, that number was in the 75-80% range. See more on this story in tomorrow's issue of THE DAILY.