MLS Inks Sponsorship Deal With Microsoft, Windows 8 Activation
Microsoft and MLS today formally announced a multiyear sponsorship deal, with activation including an improved MLS app for Windows 8. The app will feature exclusive content and the season schedule, standings, highlights, play-by-play, rosters, stats and substitutions (MLS).
The deal is for "mid-seven figures annually" and makes Windows 8 the official operating system of MLS. Windows 8 will be "featured on LED signage on MLS’s nationally televised games on ESPN, NBC Sports Network and Univision." The brand also "will be featured as an in-game segment sponsor on the broadcasts" (SPORTSBUSINESS JOURNAL, 5/20 issue).