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Volume 24 No. 156
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Twitter Inks Deal With NBA To Stream Video Highlight Packages

Twitter has signed a deal with the NBA “to stream video clips of game highlights” as the social media service “expands beyond 140-character status updates” ahead of a possible IPO. Twitter President of Global Revenue Adam Bain said that NBA Digital will post “game snippets on Twitter during the playoffs with the hashtag #NBARapidReplay.” He added that the clips will appear “with marketing messages” from Sony, Taco Bell and Sprint. Financial terms of the deal were unavailable (BLOOMBERG NEWS, 5/17).