Stella Artois will sponsor the BNP Paribas Tennis Classic in London under the banner "The Houses of Stella Artois," marking the first time the brand "has linked with the sport since its split from the Queen's Club tournament" in '08 (MARKETINGMAGAZINE.co.uk, 5/1).
Mars today announced it will give away one million Snickers Bites if jockey Rosie Napravnik wins the Kentucky Derby on Saturday. The win would be the first by a woman in the race's history (Mars).
The Team Jack Foundation recently released a T-shirt featuring the name of Lions DT Ndamukong Suh, with "all proceeds going to support pediatric brain cancer research" (MLIVE.com, 5/1).
The Bills today announced a partnership with Buffalo-based dairy product company Upstate Niagara Cooperative, in which Bison Dip and Intense Milk will become, respectively, the official dip and official milk of the team (Bills).
Apparel company The Antigua Group today announced it has been named uniform supplier for the 17th year for the PGA Tour Travelers Championship, running June 20-23 at TPC River Highlands in Cromwell, Conn. (Antigua).