Gabby Douglas To Promote McDonald's Egg White Breakfast Sandwich
Gold Medal-winning U.S. gymnast Gabby Douglas has reached a deal with McDonald's to promote the QSR's new egg white breakfast sandwich. National marketing for the 250-calorie sandwich starts Monday and "includes print, billboard, radio and television ads." Douglas will not appear in those ads, but instead will "promote the egg whites at McDonald's events," including one at a restaurant in N.Y. today. This comes as the chain "attempts to attract diners with healthier items" (BLOOMBERG NEWS, 4/23).