NBA Set To Tip Off Postseason Ad Campaign With "BIG" Taglines

The NBA tomorrow will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolve the way we engage our fans,” said NBA Exec VP/Marketing Jamie Gallo. “What you see is us trying to capture the experience around the world.” The NBA’s agency of record is Goodby, Silverstein & Partners. The NBA postseason begins on April 20.

The “Now is BIG” ads feature two 30-second spots; one showing Heat F LeBron James as he steals the ball and gets an alley-oop pass to score in Game 7 of the '12 Eastern Conference Finals, the other showing Thunder G Russell Westbrook as he steals the ball and shoots during Game 5 of last year’s Western Conference Semifinals. The campaign runs through June 20 on ABC, ESPN, TNT, NBA TV and across the league’s digital and social media channels.