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Volume 24 No. 115
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Vita Coco Re-Signs Josh Hamilton, Plans Out-Of-Home Campaign

Vita Coco on Friday announced that it has renewed its endorsement deal with Angels RF Josh Hamilton, who will remain one of the brand's top athlete spokespersons. Hamilton, who originally signed with Vita Coco in May of last year, will be featured in a major out-of-home marketing campaign. Elements include a billboard on California State Route 57 directly across from Angel Stadium. Other Vita Coco endorsers include Louisville men's basketball coach Rick Pitino and Bulls C Joakim Noah (Vita Coco).