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Closing Bell

Top Sports Marketing Leaders Discuss Activation Strategies

Several top marketing leaders in the sports industry sat on a panel during the final day of the '13 IMG World Congress of Sports and discussed using a combination of media and sponsorship opportunities. Kia Motors America Exec VP/Marketing & Communications Michael Sprague noted his company signed a deal with Clippers F Blake Griffin following his jump over a Kia Optima in the '11 Slam Dunk Contest, and Sprague said, “He has just been phenomenal to work with. His humor is so dry it works so well for how we’re trying to pitch our product.”

ADT Chief Marketing & Customer Officer Tony Wells noted his company is trying to get the sports industry to help introduce its services. Lenovo Exec Dir of North America Marketing David Rabin noted the company last fall launched a promo on FunnyOrDie.com featuring Redskins QB Robert Griffin III and Bears RB Matt Forte around their fantasy football program. He said, “The NFL reaches people eight to 80. Our primary target for consumer business is Millennial. We had the sports property, we know humor resonates with them, so we had to take something of a different tone.” For more from this year’s World Congress of Sports, read the On The Ground blog.

The World Congress concluded today ahead of tonight's Forty Under 40 Awards at the Ritz-Carlton in Naples, Fla. See a closer look at this year's winners.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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