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Volume 24 No. 117
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Coke Zero Gets Significant Sponsor Position On "College GameDay"

ESPN signed Coke Zero to a significant sponsor position on its "College GameDay" football program. The deal marks Coke's biggest position so far on ESPN's college football programming and includes exposure on-air, in digital areas and in ESPN The Magazine. Details about how that on-air exposure will look still are being developed, but ESPN says Coke Zero will activate at each "GameDay" site. Other brands with positions in "College GameDay" include other Atlanta-based companies The Home Depot and AT&T Mobility.