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Closing Bell

MLB Launches Latest Iteration Of Season-Long Fan Cave Initiative

MLB officials today took the wraps off this season’s MLB Fan Cave in N.Y. Now in its third year, the Fan Cave will host twice as many events as last year, including concerts, a lecture series, stand-up comedians and art openings in a new gallery. “It isn’t easy to reinvent this place, but I feel like we have done that again and our objective of putting baseball squarely into popular culture, and generating a variety of content to be ever present in the social media space and attract more fans remains constant,” said MLB Exec VP/Business Tim Brosnan.

New features of the Cave include a “Mission Control” panel containing video screens which allows users to slice and dice baseball data and video, an area for MLB sponsor Scotts that includes branded hammocks, a photo booth and an oversized Fan Cave “Hamster Wheel” in the window. Additional branding from new MLB wireless sponsor T-Mobile is expected shortly. Since MLB teams have asked from the beginning how they can attach themselves to the Fan Cave, each team will run a social media contest wherein one fan will get a chance to “Crash the Cave.”

The art gallery, which was created by one of the stars of Bravo’s “Gallery Girls” reality show, is expected to have as many as six shows this season, and the “Fan Cave University” lecture series will open with an actual rocket scientist: Bobak Ferdowsi of NASA's Jet Propulsion Laboratory.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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