MLB Launches Latest Iteration Of Season-Long Fan Cave Initiative
MLB officials today took the wraps off this season’s MLB Fan Cave in N.Y. Now in its third year, the Fan Cave will host twice as many events as last year, including concerts, a lecture series, stand-up comedians and art openings in a new gallery. “It isn’t easy to reinvent this place, but I feel like we have done that again and our objective of putting baseball squarely into popular culture, and generating a variety of content to be ever present in the social media space and attract more fans remains constant,” said MLB Exec VP/Business Tim Brosnan.
New features of the Cave include a “Mission Control” panel containing video screens which allows users to slice and dice baseball data and video, an area for MLB sponsor Scotts that includes branded hammocks, a photo booth and an oversized Fan Cave “Hamster Wheel” in the window. Additional branding from new MLB wireless sponsor T-Mobile is expected shortly. Since MLB teams have asked from the beginning how they can attach themselves to the Fan Cave, each team will run a social media contest wherein one fan will get a chance to “Crash the Cave.”
The art gallery, which was created by one of the stars of Bravo’s “Gallery Girls” reality show, is expected to have as many as six shows this season, and the “Fan Cave University” lecture series will open with an actual rocket scientist: Bobak Ferdowsi of NASA's Jet Propulsion Laboratory.