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Volume 24 No. 112
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Philadelphia Big 5 Hires Front Row To Manage Commercial Rights

Front Row Marketing Services today formally announced a deal to manage the commercial rights of The Philadelphia Big 5, a group of college basketball rivals located in and around the city. Under the two-year agreement, "available inventory covers the Big 5 name itself, Big 5 basketball games, the Philadelphia Big 5 website, preseason luncheons, the banquet and player of the year awards." Any sponsorship deals "would not include use of the individual school marks" (SPORTSBUSINESS JOURNAL, 3/25 issue).