BMO Harris Bank To Launch Regional Ads Starring Blackhawks Players
March 25, 2013
BMO Harris Bank today announced the launch of a new ad campaign featuring Blackhawks players, with two 30-second spots to air throughout the Chicago region. This marks the second time the bank has used players from the NHL team in its ads, the first instance coming in '10. The spot titled "Ice Bank" will feature LW Patrick Sharp, while the "Defense" spot will feature Sharp, D Duncan Keith and D Brent Seabrook. The ads, created by Y&R, Chicago, launch at the end of the month (BMO Harris Bank).