PGA Tour, CDW Ink Four-Year Extension Of Sponsorship Deal
The PGA Tour and CDW today formally announced a four-year extension of their sponsorship deal through '16 that makes CDW the official technology partner of the PGA Tour and Champions Tour. The deal includes sponsorship of the ShotLink real-time scoring system, branding on scoreboards and at tournaments, plus hospitality at PGA Tour events. CDW also renewed its deal to sponsor golfer Paula Creamer (CDW).
CDW is "using its ShotLink technology, which measures data on every shot struck, as a platform for its first ShotLink Intelligence prize" (SPORTSBUSINESS JOURNAL, 3/18 issue).