Prevost Signs Deal To Become Official Luxury Motorcoach Of NASCAR
NASCAR and motorcoach manufacturer Prevost today formally announced a multiyear partnership that designates Prevost as NASCAR's official luxury motorcoach (NASCAR). One of the opportunities that "excited Prevost the most about the deal was the chance to join" NASCAR's Fuel for Business Council. Prevost worked with Michigan-based PCGCampbell on the deal. NASCAR VP/Partnership Marketing Norris Scott and account manager Matthew Braydich negotiated the deal (SPORTSBUSINESS JOURNAL, 3/11 issue).