Group Created with Sketch.
Volume 24 No. 117
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Gatorade Highlights Bottle Design In "Legend" TV Commercial

PepsiCo's Gatorade brand today will launch an ad campaign called "Legend" that includes a TV commercial featuring Broncos QB Peyton Manning, Heat G Dwyane Wade and tennis player Serena Williams "in some of their 'Lightning Bolt' moments." The ad showcases Gatorade's "different bottles throughout time." The spot focuses on the bottle ahead of Gatorade unveiling "a lighter, sleeker bottle that's easier to grip and has a no-drip label" later this year. The new bottle has four fewer ounces than the old bottle as it "costs more to produce" (ESPN.com, 3/11).