Knicks' New Promotion Encourages Special Instagram Hashtag
The Knicks tonight will host their first-ever #InstaKnicks Night in conjunction with a home game against the Thunder. The in-arena and digital activation encourages fans to tag their Instagram images using the #InstaKnicks hashtag for a chance to be featured on the arena's scoreboard and on the team-run KnicksNow.com website during the game.
Also during tonight's game, WildAid and NBA Cares will premiere a PSA featuring Knicks C Tyson Chandler that addresses the issue of illegally traded wildlife products in China. The PSA will air on TNT and NBATV around coverage of the game (THE DAILY).