Time Warner Cable Inks Deal To Sponsor Univ. Of Kentucky Sports
Time Warner Cable today announced a multiyear deal to sponsor Univ. of Kentucky Athletics, specifically the football and men's basketball teams. TWC will sponsor UK Athletics across its core video, high speed data, Wi-Fi and home phone products and services. Activation will include courtside signage as well as mentions on the video and LED Ribbon Board. IMG College brokered the deal as UK's multimedia rights partner. CAA Sports Consulting advised Time Warner on the deal (Time Warner Cable).