USTA Renews Consulting Agreement With Sports Media Advisors
The USTA has renewed its consulting agreement with Sports Media Advisors. SMA's Doug Perlman and Steve Solomon will take the lead in the partnership, continuing to serve as the USTA's advisors on domestic TV and digital media rights. This will include negotiation of domestic rights for the U.S. Open and U.S. Open Series. Lagardere Group President Donald Dell will continue to serve in his role as USTA media advisor (THE DAILY).