Stewart-Haas Signs Rush Enterprises As Partial Primary Sponsor
Stewart-Haas Racing signed commercial truck dealer Rush Enterprises as a primary sponsor for three races on Tony Stewart’s No. 14 car. Financial terms were not available, but primary sponsorship of top drivers like Stewart typically sells for more than $500,000 a race. Rush Enterprises will feature its Rush Truck Centers brand on the hood of Stewart’s car during races at Auto Club Speedway (March 24), Martinsville (April 7) and Richmond (April 27). The deal reduces the total number of available races on the No. 14 car this year from nine to six. It expands on an associate sponsorship Rush Enterprises has had since '10 with Stewart-Haas Racing. The company services and provides the team with its haulers and rigs.