Plank: Under Armour's Products, Not Endorsers, "Should Be Leading"
Under Armour President, Chair & CEO Kevin Plank on Friday discussed the company's athlete endorsement strategy and global business with CNBC’s Brian Shactman, who asked, "Do you need a transcendent sports figure or can you do it without that?" Plank: “Athletes play a part. That’s authenticity, but always say there’s no one bigger than the brand and I don’t envision a scenario where that actually happens. Our products should be leading.”
Plank said the company is “missing right now that global footprint” because only 6% of the company’s sales are outside North America. UA has “built a great presence here” in North America while opening four stores in China. Plank: “Developing what that footprint is, four is going to turn into 14, it’s going to turn into 40 very soon and we’re going to make sure that we understand the merchandising components to make us excellent there right here in our backyard first” (“Squawk on the Street,” CNBC, 2/15).