CBS' Moonves Says Super Bowl Is Network's "Greatest Marketing Tool"
CBS President & CEO Les Moonves on Friday said the Super Bowl marks a "phenomenal opportunity for us at the network to show off all the great parts of our company." Moonves said "literally the day after last year's Super Bowl we had a meeting" and discussed "how do we plan what became this, and it was, ‘Okay, we want to involve every part of our company.’" Moonves: "Obviously, the news guys are here, the entertainment guys are here. ... The NFL is not only, obviously, great television viewing but it's our greatest marketing tool. On Sunday we're going to have a lot of promos for all our great shows" (“CBS This Morning,” CBS, 2/1).