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Volume 24 No. 157
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BDA Inks Premium Merchandising Deal With NFL Players Inc.

Bensussen Deutsch & Associates on Friday announced it has finalized a deal to be the sole preferred promotional provider for NFL Players Inc. licensed premium merchandise through Super Bowl XLVIII next year. BDA gains rights to manufacture, procure, distribute and promote player-identified premium products, including official gameday giveaways and promotional items featuring local club and partner branding. BDA co-Founder & CEO Jay Deutsch said that the agreement complements a 29-year relationship with the NFL. BDA will work with NFL Players Inc. to coach all 32 NFL teams on best practices and the proper implementation of group player licensing rights in conjunction with promotional products.