Boulevard Brewing Co. Expands Sponsorship Of MLS Sporting KC
Boulevard Brewing Co. has "formalized its sponsorship agreement" with MLS Sporting KC in a five-year deal that includes naming rights to the member's club at Sporting Park, which will become Boulevard Member’s Club. The K.C.-based brewery will continue to be the club's official craft beer sponsor. Boulevard Marketing Dir Jeremy Ragonese said, “This has been in the works for a long time.” He added that Boulevard and Sporting KC have had "informal conversations about the stadium naming rights" (KANSASCITY.com, 1/30).