ESPN, Univisión Partner For Mexican National Soccer Telecasts
ESPN today announced an alliance with Univisión that will see the Bristol-based network air 20 of the Mexican men's national soccer team’s FIFA World Cup qualifiers and int’l friendlies ahead of next summer’s tournament in Brazil. The move marks the first time a fully distributed, English-language network will consistently broadcast El Tri’s games. The coverage begins tonight with a friendly versus Denmark in Phoenix at 10:00pm ET. The partnership also will allow Univisión Deportes and ESPN to collaborate on special content centered on the Mexican national team.
ESPN Senior VP/Programming & Global X Games Scott Guglielmino said, “It’s a sign of the times, if you will, that … our audience is constantly changing. We’re at a point now both with soccer generally and also the Hispanic population and the Mexican team that we felt the time was right to make this happen.”