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Volume 24 No. 156
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PBR Inks Renewal Of Deal With Longstanding Partner Jack Daniel's

The PBR today announced that it has extended its partnership with Jack Daniel's, the league's longest-standing continuing partner. The deal includes title sponsorship of the Built Ford Tough Series event in Nashville. The whiskey brand also will have a continued presence at events with signage (both fixed and electronic), in-arena promotions, a booth on the concourse, public address announcements, tickets, chute seats and behind-the-scenes tours. The deal also includes PBR Fan Zones and retail promotions (PBR).