E-Trade Returns As Super Bowl Advertiser; Go Daddy Unveils Spot
Go Daddy released the first of two 30-second Super Bowl spots, "YourBigIdea.CO." The ad, via Deutsch, N.Y., "encourages you to register a website for your big idea before someone else gets there first." The second ad will feature driver Danica Patrick and model Bar Refaeli. One ad will be the "second spot in the second commercial break of the game" with the other slated to run "after the two-minute warning in the game's fourth quarter" (ADAGE.com, 1/25).