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Volume 24 No. 156
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Coca-Cola Today Debuts Super Bowl Spot Via Webcast

Coca-Cola today debuted on a webcast the 60-second ad it will run during the first half of Super Bowl XLVII. The spot, titled “Mirage,” showcases three teams – a pack of cowboys, a group of “Badlanders” and a troupe of Vegas-style showgirls – racing through a desert for a giant bottle of Coke. Fans can vote for their favorite group via social media or CokeChase.com now through the end of the game, when the conclusion of the ad will air and the winner is determined. The company will release a 30-second teaser tomorrow across all major TV outlets.