PBR Sets New Attendance Benchmarks In Opening Events At MSG
The PBR set new benchmarks in its first two events of the '13 Built Ford Tough Series season. The first event Jan. 4-6 had near-capacity crowds – 42,994 – over three days at MSG, including 15,811 fans on Saturday alone. N.Y. was followed up a week later with sellout crowds in Chicago at Allstate Arena for the second stop on the tour. More than 17,277 attended over the two-day event in PBR's first year back in the market since '11.