Verizon Kicking Off Series Of Events In New Orleans Around Super Bowl
NFL corporate sponsor Verizon Wireless is leveraging its Super Bowl rights in the host city of New Orleans with 10 events, which begin today. Verizon’s "NOLA 10" promotion kicks off with a "Race to the Super Bowl" event, hosted by Saints QB Drew Brees, in which 100 people will compete in a French Quarter scavenger hunt. Super Bowl tickets are being dangled as the top prize. Would-be entrants can apply at any of Verizon’s four retail locations in New Orleans or online for any of the "NOLA 10" events, which commemorate the 10th Super Bowl to be held there. The effort includes 10 NFL legends from the previous Super Bowls in New Orleans. Wassermann Media Group handles the NFL sponsorship for Verizon Wireless.
"We wanted to do something that lasted over the weeks leading up to the Super Bowl and celebrate New Orleans arts and culture, along with football." said Verizon Associate Dir of National Sponsorship Monique Harrison. "Our primary goal is building retail traffic and we also get to dovetail these events with some of the client entertainment we’re doing, and also leave a mark on the city with our community service efforts." Harrison said Verizon is planning promotional efforts in the home markets of the competing Super Bowl cities, including Super Bowl ticket giveaways, leading up to the Feb. 3 game.