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Volume 24 No. 112
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Adidas Expands NBA Deal With London Game Sponsorship

The NBA on Friday announced that adidas has expanded its sponsorship with the league, making it the NBA's official global uniform and apparel provider and the presenting partner of NBA London Live 2013. adidas will have in-arena branding at The O2 for the Jan. 17 Knicks-Pistons game, including two logos on the court. The company also will conduct on-court fan competitions and a social media campaign around the game. Both teams will wear commemorative NBA London Live 2013 presented by adidas (NBA).