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Volume 24 No. 155
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New Agreement Makes Sony 49ers' Electronics Partner

The 49ers and Sony today announced a deal in which Sony will become the official consumer electronics partner for both the team and the new Santa Clara Stadium. Sony also becomes the presenting partner for the 49ers HOF. The partnership centers on using Sony technology to create interactive fan features, both online and in-stadium. It will incorporate products and services from Sony's consumer and professional business divisions (Sony).