Champs Sports Announces Digital Partnership With LeBron James
Heat F LeBron James and Champs Sports today announced a partnership for digital content, consumer engagement and e-commerce. As part of the deal, James will star in a four-part video cover story in the next issue of SWAG, Champs Sports' new digital publication. The issue will be available on iTunes on Dec. 10. The "SWAG16" video series features a list of James' 16 favorite things. Also, LeBronJames.com will host an interactive SWAG16 Bracket Contest (Champs Sports).