Saucony Names Olson Agency Of Record; Work To Launch In '13
Footwear and apparel company Saucony has named Olson, Minneapolis, as its agency of record "without a review." The account "had previously been handled by several agencies including Mechanica in Boston, which led creative work." The first Saucony work from Olson is expected to launch in early '13. Saucony CMO & Senior VP/Commerce Chris Linder said that Olson "has developed a platform to help Saucony deepen its relationship with runners, the brand's core consumer" (ADAGE.com, 11/26).