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Georges St-Pierre, UFC's Biggest PPV Draw, Set For Return

MMA fighter Georges St-Pierre returns after a 19-month absence to face Carlos Condit in Saturday's UFC 154, and UFC President Dana White said that St-Pierre is the sport's "biggest pay-per-view draw." White: "A guy like Georges St-Pierre helps the sport and the overall business. ... He's a guy you can build your business around" (USA TODAY, 11/16). Online betting site Bovada is offering a prop bet on how many PPV buys the card will have. The "over-under is 800,000" (Montreal GAZETTE, 11/15).

USA Today on Friday ran a four-page special section on UFC 154 with ads from UFC partners Bud Light, Harley-Davidson, UltimatePoker.com and Samsung (THE DAILY). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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