Affliction Signs UFC Heavyweight Cain Velasquez As Endorser
MMA-themed apparel company Affliction Holdings today announced that it has signed UFC heavyweight fighter Cain Velasquez to a licensing and marketing deal. Affliction will create a signature line of apparel for Velasquez. The line will be available in stores in late November ahead of UFC 155, which will be headlined by Velasquez' bout against Junior Dos Santos. He also will be featured in a multiplatform media campaign beginning in '13 (Affliction).