MSG, Lexus Announce Deal With Latest Renovations Set To Debut
MSG today announced a long-term marketing deal with Lexus, which will sponsor the venue under the Signature Partner designation. The brand's assets will include naming rights for a new suite level that will debut this week as part of the second phase of renovations at the arena. Lexus becomes the official luxury vehicle of MSG, the Knicks, the Rangers, the WNBA Liberty and the Concert Series at MSG. It also gains a presence on MSG's RSNs and integration on the 7th and 8th Avenue marquees (MSG).