MLB Sees Record Social Media Commenting For World Series Game
MLB today said it recorded a league-record 1.2 million social media comments for last night's clinching World Series Game 4 win by the Giants. The total, generated with the aid of league partner Bluefin Labs, was 25% larger than Game 6 of last year's World Series that had held the record of the most-talked-about baseball game ever on social media. MLB and Bluefin Labs also counted 171,024 comments just within five minutes of the final out of last night's game, representing the most discussed baseball moment ever since social media records have been kept. The league ended the '12 postseason with 10.67 million total social media comments, up 131% from last year's playoffs.