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Volume 24 No. 112
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Bauer Hockey Unveils New "Own The Moment" Marketing Campaign

Bauer Hockey today unveiled its new marketing campaign, dubbed "Own The Moment," the initial phase of which focuses exclusively on amateur players. A TV spot will debut during the IIHF World Junior Hockey Championship in December and is scheduled to run in the U.S. and Canada during the '13 NHL Winter Classic. The effort includes print and digital media and will in subsequent phases feature pro players in the creative, such as Alex Ovechkin, Steven Stamkos, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews (Bauer Hockey).