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Bauer Hockey Unveils New "Own The Moment" Marketing Campaign

Bauer Hockey today unveiled its new marketing campaign, dubbed "Own The Moment," the initial phase of which focuses exclusively on amateur players. A TV spot will debut during the IIHF World Junior Hockey Championship in December and is scheduled to run in the U.S. and Canada during the '13 NHL Winter Classic. The effort includes print and digital media and will in subsequent phases feature pro players in the creative, such as Alex Ovechkin, Steven Stamkos, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews (Bauer Hockey).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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