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Volume 24 No. 156
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Jordan Brand Signs Russell Westbrook To Endorsement Deal

Nike's Jordan Brand today announced that it has signed Thunder G Russell Westbrook to a multiyear endorsement deal. Westbrook this year has appeared in the NBA Finals, made Second Team All-NBA and won a Gold Medal with Team USA in London (Jordan Brand). This comes after Heat G Dwyane Wade formally announced he is leaving Jordan Brand for Li-Ning, but with the addition of Westbrook "Nike’s most profitable sub-brand is doing just fine filling in for him" (FORBES.com, 10/11).