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Volume 24 No. 117
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Prilosec OTC Inks Large-Scale Marketing Deal With Yardbarker

Fox Sports Interactive Media property Yardbarker has signed a large-scale marketing partnership with Prilosec OTC to promote the heartburn medication brand's new flavor-coated Wildberry version of the pill. Yardbarker will produce a blog that will include a series of short online videos promoting the product featuring comedian Larry The Cable Guy on-site at four major sporting events. The chosen events include yesterday's Sprint Cup Series race at Talladega, the Nov. 11 Phoenix Sprint Cup Series race, the Michigan-Nebraska football game on Oct. 29, and the Lions-Packers game on Dec. 9.