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Closing Bell

CBS Sports Network Rolling Out NFL-Themed Programming In '12

CBS is airing its first NFL content on the CBS Sports Network this upcoming season, and the network is planning to create more original programming for the cable station. The channel is in 47 million homes, and CBS wants to use NFL shows to drive distribution. “This is our first foray into NFL regularly-scheduled programming,” CBS Sports Chair Sean McManus said this afternoon following the net’s annual NFL media roundtable. The new show is called “NFL Monday QB,” and will air on Mondays during the NFL season. It will feature CBS analysts like Dan Marino, Boomer Esiason and Dan Fouts.

CBS today also confirmed media reports that it has sold 85% of its ad inventory for the NFL season and Super Bowl XLVII, with 30-second spots for the title game going for as high as $3.8M. Advertisers include Anheuser-Busch and Pepsi, and CBS execs said the automotive category is very aggressive. CBS has also sold entitlements to all of its CBS pre- and postgame shows, but declined to disclose the companies.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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