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Closing Bell

WNBA Launches Promotion Starring Members Of Team USA

The WNBA is launching a new promotion, coinciding with today's start of the regular season, that features the 12 players who represented the U.S. in the London Games. Fans can access the spot via WNBA and NBA digital outlets, including official league websites, Facebook and Twitter. It also will debut on NBA TV today and will appear throughout the month on NBA TV and ESPN2. The ad was produced by NBA agency of record Goodby, Silverstein & Partners (WNBA).

Meanwhile, with yesterday's expiration of London Games ambush marketing restrictions, Gatorade is rolling out a new ad featuring Usain Bolt. The spot features recut footage from an earlier effort, but a new narration "gloats about how Gatorade didn't have to advertise at the Games because it was already inside the athletes." TBWA/Chiat/Day produced the spot (ADWEEK.com, 8/16).

ADDITIONAL SECTIONS
PODCASTS

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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