Subway Signs Robert Griffin III As Endorser Ahead Of NFL Draft
Subway has signed '11 Heisman Trophy winner Robert Griffin III to an endorsement deal in time for next week’s NFL Draft. Subway will activate with print ads in SI and USA Today. Television spots are also likely, but no shoot has been scheduled. The sandwich chain next week will build an RGIII bust from its currently featured “Smokehouse BBQ Chicken” at a Subway store in Manhattan. Looking to generate buzz during the NFL Draft, each year Subway picks one potential top pick as its newest endorser. Over the past two years, it has aligned with Saints RB Mark Ingram and Lions DT Ndamukong Suh.
Subway Dir of Sports Marketing Paul Bamundo said he was impressed by Griffin’s multi-sport talents, which have seen him star in football and track. "He’s a unique athlete and personality, which fits well with our positioning as being different in our category," Bamundo said. CAA Sports handles Griffin. His other deals are with adidas, Castrol Oil and EA, which is putting him on the cover of its "NCAA Football 13" release along with Pro Football HOFer Barry Sanders.