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Closing Bell

TD Ameritrade, Pampers Announce London Games Sponsorship Plans

TD Ameritrade Holding Corp. today announced that it is sponsoring five individual U.S. athletes for the London Games: diver David Boudia, swimmer Natalie Coughlin, gymnast Jonathan Horton, hurdler David Oliver and fencer Mariel Zagunis. TD Ameritrade also will sponsor the Team USA Road to London Celebration on April 18 in Times Square.

Meanwhile, Procter & Gamble announced further plans for Olympic activation of its Pampers diaper brand. This includes limited-edition "team" diapers, regional activities and participation in P&G's broader "Thank you, Mom" campaign. Pampers endorsers around the London Games are U.S. volleyball player Kerri Walsh, U.K. marathoner Paula Radcliffe and Canada hurdler Priscilla Lopes Schliep, all of whom have young children (THE DAILY).

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