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Gillette Creates Federer-Themed "Biggest Shave" Viral Video

Gillette is activating around endorser Roger Federer's quest for his seventh Wimbledon men's singles title with a viral video titled, "World's Biggest Shave." The P&G brand's U.K. division painted a giant image of the tennis player on a grassy field in London, then added 1,000 liters of foam to replicate shaving cream and had crews "shave" the image with a mower and an oversized replica of a ProGlide razor. The video directs users to the Gillette U.K. Facebook page. The effort was produced by The 10 Group and executed by Street Advertising Services. John Pereira directed the video (THE DAILY).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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